Xbox Really Wasnt Happy with PlayStations Call of Duty Marketing Deal
Phil Spencer says Microsoft won't do "slimy platform things".
Microsoft has spent $69 billion on Activision Blizzard, so now it calls the shots when it comes to juggernaut franchise, Call of Duty. Of course, previously, starting with Call of Duty: Black Ops 3 in 2015, Sony had marketing dibs on the series, which meant it could advertise annual entries in the FPS outing specifically for PS4 and latterly PS5. It also would enjoy some small benefits, like early access to betas, exclusive cosmetics, and, in some instances, even extra modes.
These platform exclusive advantages actually started long before PlayStation’s partnership with the property, as back in the PS3 era, fans of Sony’s format would be forced to wait upwards of a month to play map packs.
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