Xbox Enters The World Of Formula 1 With New BWT Alpine Partnership
"This deal expands Xbox into a brand-new Sports category".
Xbox has announced today that it has entered the world of Formula 1 by joining forces with the BWT Alpine F1 team, with Xbox becoming the "Official Console Partner" and PC Game Pass also becoming an "Official Partner".
As a result of the partnership, various Xbox logos will be integrated "across both Alpine A523 cars and the Paddock areas during key races each season", and this'll start with the Formula 1 Lenovo Japanese Grand Prix this weekend.
Read the full article on purexbox.com