Star Wars Outlaws Boasts Ubisofts Biggest Ever Marketing Budget Strong Launch Expected
Will it bring balance to the Force?
Ubisoft is going all-in on the upcoming Star Wars Outlaws, which drops next month on 30th August on PS5. Considering that "Star Wars" is in the name, it shouldn't be surprising to learn that some significant marketing money is going into the project and that the company expects the game to perform strongly.
That's according to Ubisoft CEO Yves Guillemot, who made the bold prediction during the company's recent earnings call Q&A (thanks, MP1st), although it wasn't as daring as some investors had hoped. Nick Dempsey of Barclays had calculated a rough estimate of five million units sold based on Ubisoft's guidance and queried whether the company was being overly conservative. To this, Guillemot said:
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