Sonys Going to Make Damn Sure You Pay Attention to Astro Bot on PS5
Big marketing in Shanghai and Hong Kong this weekend.
Sony’s promoting Astro Bot at the annual Ani-Com & Games Expo in Hong Kong. There are a number of conventions all around Asia this weekend, and Team Asobi’s adorable mascot is appearing at all of them; he’s also being promoted heavily at PlayStation’s massive ChinaJoy 2024 booth in Shanghai.
It suggests that the platform holder is eager to give this game a monstrous marketing push when it launches on 6th September, which is promising because it’s often been accused of poorly promoting its platformers, like Ratchet & Clank and Sly Cooper. The enthusiasm for Astro Bot is off the scale here on Push Square, so we’re hoping the sales numbers match.
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