Sony Takes Control of UK as PS5 Climbs to 51 Market Share
More than double Xbox over last six months.
As has been reflected in other parts of Europe – like in France, where Sony currently is beating Xbox Series X|S by a ratio of 90 per cent – the PS5 has gained 51 per cent market share in the UK over the past six months. By comparison, Nintendo has just 25 per cent market share, while Microsoft has dipped as low as 23 per cent. In the House of Mario’s case, the Switch is in its twilight years, so a decline is anticipated at this point in its lifecycle.
This demonstrates serious growth for Sony’s device, as its overall share throughout the past 12 months is at about 43 per cent. It shows that the PS5 has been on an upward trajectory these past six months, while its rivals have declined. According to data analysts GfK, this is all due to aggressive price promotions and the release of Sony’s recent EA Sports FC 24 bundle, all of which have done wonders for Sony’s new-gen console in Britain.
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