Sony Plans to Improve Profit Margins with Aggressive PC Release Strategy
Way of the future.
Sony president and PlayStation chairman Hiroki Totoki was asked in a Q&A session following Sony's latest financial results briefing why the game division is seeing an increase in gross income but not profits and what the company could do to improve its bottom line. Totoki said that there are two key areas he wants to focus on in this regard: hardware and first-party games.
Hardware is in a tough place, as Totoki notes that "cost reduction in this console cycle is really difficult to come by", which doesn't sound like we can expect discounts in that department anytime soon. He mused: "How can we, given the situation, put our product lines together to make it affordable, without relying on steep discounts, to reasonably sell them to continue our commercial journey on a sustainable basis?"
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