Sony Music Japan Is Working to Make Palworld More Popular Than Ever
That's despite the lack of a PS5 port.
Sony Music Entertainment Japan and Sony-owned subsidiary Aniplex have announced a joint venture forming Palworld Entertainment, which has become responsible for expanding the Palworld IP and its "commercial business endeavours" beyond the game. That is despite the fact the game itself isn't even available on PS5 yet.
In a press release, it's announced the two groups will first help developer Pocketpair produce merchandise based on the game, which will be on sale at the Pocketpair booth at Bilbili World this weekend in China. The merchandise will then be available online for pre-order later on. "The joint venture will be responsible for developing the reach of the intellectual property and for expanding commercial business endeavors, including the global licensing and merchandising activities associated with Palworld, outside of the interactive game."
Read the full article on pushsquare.com