Sony Its Important People Who Dont Play Games Access Our Content
Breaking the traditional console business boundaries.
Sony wants to reach beyond the traditional boundaries of its PlayStation walled garden, and is eager to ensure non-console owners have access to its content. We’ve slowly started to see this strategy in motion: the company has commissioned television and movie adaptations of its biggest franchises, has ported select software to the PC, and has even established a new mobile gaming division.
Speaking with Nikkei, honcho Hideaki Nishino touched upon this strategy in a little more detail – and how it can be beneficial to console sales in the long run: “It's important that people who don't play games have access to our content, and we hope to use movies and dramas as an opportunity to make people want to try PlayStation games. The Last of Us series' sales increased when the live-action-drama version was airing.”
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