Sony Increasingly Focused on PS5 Playtime Alongside Hardware Sales
Following shift in the PS4 era.
Businesses nowadays consider engagement and interest in their product line to essentially be just as important as hard sales numbers, and Sony is no different. During yesterday's conference call with investors to mark the end of Fiscal Year 2023, the general manager of finance at Sony, Sadahiko Hayakawa, explained how the PlayStation business adjusted its focus during the PS4 era as a result of network services like PSN and games designed to be played in perpetuity.
Hayakawa said: "The business model up to and including the PlayStation 3 was focused on increasing the number of software units sold in relation to newly sold hardware for each console generation. After a transition period during the PS4 generation, the PS5 model has shifted to where playtime on platform has increased due to expansion of the user community beyond console generations. Due to this change in business model, during the PS4 generation, we were able to significantly grow profits in this segment, thanks to rapid digitalization and the expansion of network services."
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