Showing a Trailer at Geoff Keighleys Summer Game Fest Reportedly Costs $250K for One Minute
Worth every penny.
Geoff Keighley's Summer Game Fest is almost upon us, and the big show will air later today, Friday 7th June. As usual, gamers can expect to see a cavalcade of game trailers, announcements, and all the raucous excitement of an industry live show, such as the time that one kid managed to get on stage with FromSoftware. As the de-facto replacement for E3, Keighley's show is now big business and a new report has outlined what kind of prices prospective developers have to fork out for ad time on the main stage.
A new piece from Esquire entitled "Is Summer Game Fest the Best Thing to Happen to Gaming - or the Worst?" was just published, and it provides all kinds of juicy information about the event, according to "multiple marketing professionals". The report alleges the going price for Keighley to show a trailer at SGF will run you: "$250,000 for 1 minute, $350,000 for 1.5 minutes, $450,000 for 2 minutes, and $550,000 for 2.5 minutes. If you add up all of the 1-to-2.5-minute trailers aired during last year's Summer Game Fest, those price levels could translate into $9.65 million." Esquire understands that this year's pricing scheme aligns with last year's ad time request for The Game Awards.
Read the full article on pushsquare.com