SEGA Bringing New Era New Energy to The Game Awards
Please be excited.
In one of the more genuinely exciting teases ahead of the video game industry's night-of-nights, The Game Awards, SEGA is bringing a "new era, new energy" to the show, so much so the company sent out letters advertising the fact.
Ours must have gotten mixed up in the mail. Still, plenty of influencers and media types were sent a glossy letterhead, like Twitch streamer Curiousjoi and fighting game enthusiast Maximillian Dood (thanks, Nintendo Life), teasing... something at Keighley's show. A game, a bold new philosophy, a business strategy, or some combination of the above?
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