Reaction Sonys Billion Dollar Bungie Buyout Is Looking More and More Like a Blunder
Destiny's wild.
Back when Sony announced its $3.6 billion acquisition of Bungie, we didn’t quite understand it. Sony was under intense pressure at the time, as Microsoft was still in the midst of its corporate consolidation storm, and didn’t look likely to stop until it owned most of the industry. Acquiring the legendary Halo creator always struck us as something of a panic buy; it felt like the firm snagged the Destiny developer purely to stop anyone else from owning it, and many analysts at the time mentioned that the Japanese giant may have overpaid.
You didn’t understand it either. In a poll published in the aftermath of the announcement, a sizeable 32 per cent of you seemed bemused by the news, while a further 23 per cent of you felt it was a bad decision.
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