Reaction Seriously Microsoft Doesnt Care About Using Call Of Duty To Sell Xboxes
"We have no goal of trying to use Call of Duty to get you to buy an Xbox console".
We've seen Microsoft move away from the goal of sheer console sales for years now - the team has almost given up the ghost with PlayStation and has accepted that Sony is likely to sell more systems for the time being. Having said that, the acquisition of Activision Blizzard and the Call of Duty franchise seemed to provide a good opportunity to close that sales gap, but after this week's Phil Spencer interview we feel that now more than ever - Microsoft really isn't bothered if you switch over to an Xbox console just for Call of Duty's sake.
Yep, after poring over the interview a few times now, one comment — and specifically the way Phil delivered it — has really stuck out to us. The Xbox boss reiterated that Call of Duty fans on any platform are still welcome post-acquisition, and he outright said that Microsoft isn't trying to use the popular franchise as a way to sell Xbox consoles.
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