Reaction PS5s Success Is Not Luck Because Sonys Spent Years Putting in the Hard Yards
This ain't a fluke.
PS5’s been posting some pretty exceptional sales results recently, and it’s sparked a reductionist form of commentary among enthusiasts. There’s a growing sentiment, much like during the PS4 era, that Sony’s record-breaking sales come down to little more than luck – an observation that obviously ignores all of the exceptional work that’s gone into making PlayStation the powerhouse it is today. Obviously, the platform holder is far from perfect – but just as we’re always eager to criticise, it’s sometimes fair to acknowledge the firm’s strengths as well.
And contrary to common opinion, this isn’t a company resting on its laurels and reaping success. PlayStation has spent decades building brand loyalty, and it’s paying dividends right now. With its stock shortages solved, the PS5 is posting year-over-year sales increases of up to 143 per cent in Europe – and even in competitive regions like the United States, the system is now trending ahead of the PS4 by almost 10 per cent. This is not a fluke, especially when you consider the manufacturer’s nearest new-gen rival, Xbox Series X|S, is struggling – despite an almost-$100 billion acquisition spree and a seemingly loss-leading subscription model.
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