Reaction PS5 Needs a Price Cut
Sticker shock.
Don’t let the discourse tell you otherwise: the PS5 is doing very well. Tagging another 2.4 million units to its total in the quarter concluding 30th June, the system now sits at 61.7 million units sold. That’s a phenomenal feat when you consider all the chaos Sony has had to circumnavigate: the coronavirus pandemic and subsequent semiconductor shortage, record inflation, an acquisition spree from trillion dollar tech titan Microsoft, and unthinkably long development cycles.
Despite all this turbulence, the system is trending less than two million units behind the PS4 launch aligned, a system which cost just $299/€299 at this point in its lifecycle and already had a Pro hardware revision available as part of its product line. A disc-based PS5 costs $499 in the US right now, and an eye-watering €549 in Europe, where inflation has caused the price to increase as the machine has matured.
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