PlayStations Prepared a Massive PS5 Marketing Push in Japan
Return of the King (Gnu).
Earlier this week, a tease from PlayStation Japan had people speculating over some kind of secret announcement — but as we pointed out in our news coverage, the company was just hinting at a collaboration with popular Japanese band King Gnu. As it turns out, though, this promotion is actually a much bigger deal than we expected it to be.
Indeed, this is the launch of a brand new PlayStation marketing campaign in Japan, and it sounds like Sony's spent a fortune on it. The four members of King Gnu feature in a crazy new ad for the PS5 (you can watch that above), and the band's even written a new song, called ):Asura:(, that'll be used as part of the campaign.
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