PlayStations Dual CEO Setup Has Opportunities and Risks

"It's a balance".

Sony took the bold decision of replacing ex-CEO Jim Ryan with two executives. Hermen Hulst is in charge of PS Studios and first-party software, while Hideaki Nishino runs the hardware business. It’s an ambitious structure, and one that could easily lead to conflict: after all, you could argue a way to grow PS Studios is to release software on non-PlayStation platforms – but that would come at the expense of console sales.

How does it all work, then?

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