PlayStations Domination of Europe Set to Continue with Renewed Champions League Sponsor
The champiiiiiioooooons.
As we all know, PlayStation has long dominated the console market in Europe. More specifically, Sony's systems are nigh untouchable in countries like France and Germany — hugely important regions that often get overlooked, while so much emphasis is put on commercial trends in English-speaking markets, like the USA and the UK.
There are obviously a lot of contributing factors to PlayStation's success in Europe, but on a foundational level, the company's always been front-footed when it comes to visibility through partnerships. For decades, it's partnered with the UEFA Champions League — pretty much the most prestigious football (or soccer, for you Americans) competition in Europe. And now, it's renewed that partnership ahead of the upcoming 2024/25 season.
Read the full article on pushsquare.com