PlayStations Blessed with Marketing Budgets Were Not Able to Enjoy Xbox Bigwig Bemoans
Marketing man doesn't mince his words.
Microsoft is in a dire position in Europe, with the latest round of data suggesting PS5 is outselling the Xbox Series X|S by a ratio of almost 10:1 on the continent. One of the reasons for that enormous discrepancy all comes down to brand awareness, and Sony has spent the past 30 years carefully and effectively investing in marketing to ensure gamers are aware of its products.
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