PlayStation Pours Investment into Africa as It Looks to Grow Globally
Around the world in 80 investments.
PlayStation is already investing in countries like China, South Korea, and India, as it looks to expand its market globally – and now it appears to be turning its attention to the entire continent of Africa. An exclusive article on CNBC reveals that the Japanese giant has invested in Cape Town-based mobile publisher Carry1st, as it looks to expand its footprint around the world.
“As large companies like Sony that have really strong footholds in tier-one and tier-two markets start thinking about where the next billion customers and gamers are going to come from, our pitch is that Africa is a prime market for that,” said CEO and co-founder Cordell Robbin-Coker. “We believe very firmly that there is an incredibly underrated console opportunity in Africa.”
Read the full article on pushsquare.com