PS5 Will Attack the Holidays As It Seeks to Take Control of Generation
Winning mentality.
Sony’s said that PS5 will “attack” the all-important Christmas shopping period this year, as it seeks to meet lofty holiday sales targets and outpace its predecessor, the PS4. While the company’s latest console has been a huge success, it’s first two years were impeded by stock shortages caused by the pandemic. With those issues now overcome, it intends to really establish its authority on the generation this fall.
Speaking with Nikkei, bigwig Hideaki Nishino confirmed that the company now intends to sell “PS5 at a faster pace than the PS4”, and it’s purchasing components from multiple manufacturers in order to diversify risk. He added that due to the time it takes to develop games, we’re finally beginning to see titles specifically developed with the new-gen system in mind.
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