PS5 PS4 Is Losing the SEO War Against Its Rivals
Search engine ranks are really low.
Ignoring Nintendo and its library of culturally iconic intellectual property, PlayStation dominates the video games industry around the world. PS5, despite missing its lofty forecast, is by far the biggest home console on the planet – and its home to some of the most popular game franchises, both from first-party studios like Naughty Dog and Santa Monica and third-party developers like Rockstar.
The global appeal of Sony’s gaming brand means it tends to rule on social media, too, where its YouTube channel regularly puts up outrageously high views and its Facebook and Twitter accounts attract enormous engagement. However, there’s one area where the Japanese giant is quietly losing the battle against its rivals, and it’s all down to SEO, or search engine optimisation.
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