PS Plus Price Hike Drives Sony Share Prices Up Dramatically
That'll go down well.
Fans may be understandably fuming at Sony’s decision to increase annual PS Plus prices dramatically, but it’s had a positive impact on the firm’s share prices, with investors rubbing their hands over the prospect of increased profits. Bloomberg reports that the Japanese giant’s shares increased by 3.4 per cent in Tokyo on Friday, the most they’ve gained in more than a month.
According to CLSA analyst Amit Garg, the hike could see the company stand to gain an additional $378 million operating profit annually, with further price increases potentially to follow. Of course, the manufacturer also runs the risk of churning through subscribers, with half of polled Push Square readers saying they’ll either lower their tier or cease subscribing entirely.
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