How Nintendos stayed the most innovative tech company of our time
For good and for bad, the video games industry is obsessed with novelty. New consoles, new technologies and, of course, new games are what drive headlines. So its easy to overlook one of gamings oldest companies and underestimate the sheer scale of its success. Nintendo is an entertainment company, of course, but it is also a tech company and surely one of the most successful tech companies around, both in its longevity and cultural impact, if not its absolute market value. Yet it has never behaved much like a tech company. The tech industry likes continuous disruption and unstoppable growth, whereas Nintendo likes experimenting with relatively modest hardware to get the most possible fun out of it.