Heres Why Sony Is Making Big Moves in the Mobile Games Sector
Many games making $1 billion each year.
New data revealing the highest-grossing mobile games of 2023 has made it plain to see why Sony is taking strides into the sector in search of its own piece of the pie. Companies like Tencent are making just shy of $5 billion per year from their mobile games alone, with Honor of Kings and PUBG Mobile both making one billion each last year. Hoyoverse, the team behind Genshin Impact and Honkai: Star Rail, then grossed $1.71 billion from the two titles' mobile versions alone in 2023.
To try and carve out its own audience on mobile, Sony appears first to be making a Horizon MMO for smartphones with help from NCSOFT, which it recently announced a "strategic partnership" with. There have already been a few failed efforts like Run Sackboy Run and Ultimate Sackboy, but having acquired Neon Koi (formally Savage Game Studios) and signed up Apple Arcade executives for the push, it seems Sony is still very serious about getting into mobile games in a serious manner.
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