GTA Publisher Lays Out Complex Entertainment PerHour Pricing Algorithm
How much is your hype worth?
Take-Two Interactive CEO Strauss Zelnick has expressed his stance on how entertainment, specifically video games, should be priced, a contentious topic at the best of times. According to the executive's philosophy, this can be calculated by a seemingly simple algorithm, though its nebulous nature makes its efficacy unclear.
During the company's Q2 2024 earnings call (thanks, eXputer), Zelnick is asked about increasing subscription service prices across the larger media landscape. The executive responds to the question but notes that it has "nothing to do with our business" , then outlines his position on how much value consumers get for the price they currently pay for games, stating that:
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