Focus Entertainment Inexplicably Rebranding to PulluP Entertainment in April 2024
It's a palindrome!
The French publisher, soon to be formerly known as Focus Entertainment, has announced it will be rebranding in April 2024, changing its name to PulluP Entertainment. Using an annoying combination of capital letters, PulluP is a palindrome and can thus be spelt both forwards and backwards, if needed.
We think the news is some smokescreen, knowing we would fixate on the PulluP thing, meant to distract from the company's third-quarter earnings report, which was down 43% in revenue compared to last year. Games like A Plague Tale: Requiem and Evil West make for a rough comparison, and the company cites a lack of major releases in the past quarter as the most significant contributing figure. They don't have a new logo yet, either, or we'd poke a bit of fun at that, too.
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