ExSony Boss Shawn Layden Explains How to Make Games Faster Cheaper

PlayStation prophet has the answers.

Former president and CEO of Sony Interactive Entertainment, Shawn Layden, began foretelling the current, apocalyptic state of the video game industry in 2020. A piece of conventional wisdom industry onlookers will often cite, Layden himself says it was no remarkable feat, gleaned by observing trend lines over decades. He even offered some suggestions for how developers can cut costs in the future and get their games out quicker.

Speaking at length with GamesIndustry.biz, Layden magnanimously acknowledged being proven correct: "Sadly, it does my heart no good that I think I was right. And it wasn't any great prediction. It was watching trend lines of over 25 years of gaming. The numbers only go in one direction. Games don't get any cheaper; they don't get shorter, they get more complex, and they become more costly. The large blockbusters, when people are swinging for the fences, they're coming in at the $150 to $250 million bracket, and that is a huge burden on the game development business model, on the publishers for carrying that, and to some of the contraction in the marketplace that we've seen."

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