Embracer Claims Newly Adopted AI Policy Will Massively Enhance Game Development
Send in the machines.
Swedish video game and media holding company Embracer Group has adopted a new AI policy, leveraging models to "massively enhance" development. The company hopes this will produce more immersive, engaging games, offering players a "unique, dynamic, and personalised experience".
Noted by Game Developer, Embracer announced the new initiative in its annual report. The firm says it knows the risks involved with the speculative technology but that the benefits outweigh them: "We see great opportunities for AI in game development speed, logistics, and planning. Embracer Group also understands the potential risks associated with the use of AI. can also be used within areas such as logistics or HR to improve planning, decision-making, support talent acquisition and enhance employee experiences or retention."
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