EA Sports College Football 25s Level of Detail Only Possible Through the Power of AI Says EA
An essential part of development moving forwards.
EA Sports College Football 25 already looks like a significant success for EA, with millions of players picking up the game despite only releasing partway through July. We enjoyed our time with the game, which was in development for almost a decade. Even with all that time, EA says that "in the absence of AI, we simply would not have been able to deliver College Football at the level we did".
During its latest financial report (thanks, GamesRadar+), in prepared remarks, EA CEO Andrew Wilson says that the secret sauce is the combination of skilled teams empowered through the use of generative AI, a technology the executive has been quite bullish about: "Creating 150 unique stadiums and over 11,000 player likenesses couldn't be done without EA's deep history of being a technology leader and by our incredibly passionate and talented teams harnessing the power of AI and machine learning to deliver truly amazing entertainment."
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