EA Exploring Thoughtful Implementations of InGame Advertising
Ad-ded value.
Electronic Arts, the publisher everyone loves to hate, isn't doing itself many favours among already-jaded onlookers. The company's CEO, Andrew Wilson, has already talked about implementing generative AI into its development processes, but that same earnings call saw him discuss another contentious idea: in-game ads.
Asked directly about the opportunity to implement advertising in games, Wilson says it's an area that could be a "meaningful driver of growth" for EA. While discussions around this subject are "still early", Wilson says it'll be "very thoughtful" as they move into it. EA has "teams internally in the company right now looking at how do we do very thoughtful implementations inside of our game experiences," he says.
Read the full article on pushsquare.com