EA Changes Iconic Frostbite Logo Signaling Philosophical Shift
It's still a hand, though.
EA's dynamic Frostbite engine is best known for its incredible environmental destructibility, a central pillar of its Battlefield franchise. For the last decade, this was represented by the iconic fractured hand logo that appeared on the splash screen of games that used the engine. Signalling a new shift in philosophy, EA has announced a bold new rebrand (it's still a hand), going to great lengths to explain what it means, which we will relay to you now.
In a detailed post, EA explained that the new hand "signals not just a visual shift for Frostbite, but a philosophical one, with a renewed focus on partnership with our teams and creators". The previous logos depicted the hand in a fractured, broken state (below), but moving forward, the company wants to "tell a different story - one about the collaborative relationships transforming Frostbite from within."
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