E3: Xbox Game Pass Does Decrease Base Game Sales Microsoft Says
Microsoft's pending acquision of Activision Blizzard has been under scrutiny by the UK Competition and Markets Authority, and a provisional findings report released on Feburary 8 reveals more details on how Xbox Game Pass affects sales.
According to Microsoft, base game sales do decrease after inclusion on Game Pass. "Microsoft also submitted that its internal analysis shows a [redacted]% decline in base game sales twelve months following their addition on Game Pass," the CMA states.
Later in the report, internal Microsoft documents also recognize that Game Pass does cannibalize direct purchases of games (called buy-to-play, or B2P in the report) sales. An exact number is unknown, as three different figures present in internal exchanges have been redacted in the CMA report.
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