E3: Ubisoft Cancels Three Unannounced Projects Skull And Bones Delayed Yet Again
Ubisoft has updated its strategy for the near future, and in a new statement, has revealed that it has canceled three unannounced games and has delayed Skull and Bones yet again. Attributing this leaner focus on "major challenges" and an industry that it says is shifting towards "mega-brands and long-lasting titles," Ubisoft says that its recent launches have not performed as well as expected.
The holiday season, which usually sees major business for Ubisoft, was a "surprisingly slower" period for the company, and as a result, it'll be focusing more of its efforts on building its current brands and live service titles. "As a consequence, we have decided to cancel three unannounced projects, on top of the four already announced in July 2022," Ubisoft said.
"We are clearly disappointed by our recent performance," Ubisoft CEO Yves Guillemot said. "We are facing contrasted market dynamics as the industry continues to shift towards mega-brands and everlasting live games, in the context of worsening economic conditions affecting consumer spending. Despite excellent ratings and players' reception as well as an ambitious marketing plan, we were surprised by Mario + Rabbids: Sparks of Hope underperformance in the final weeks of 2022 and early January. Just Dance 2023 underperformed as well."
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