E3: Sony's Change in Approach to E3 Showcases Is 'What the Fans Want'
Thank the TikTok era.
Sony may not host a PlayStation press conference ever again at E3 after splitting off from the show in 2019 and confirming it wouldn't be attending this year if the expo had gone ahead. However, in the handful of years leading up to that exit, fans routinely questioned Sony's change in approach to the showcase as it all but dropped talking heads entirely and opted for a constant stream of trailers to satisfy the crowd. This worked in a lot of cases, but some enthusiastic pockets of the community felt like they were watching a YouTube playlist rather than a carefully crafted press conference.
Adam Boyes, former VP of Third-Party Relations at PlayStation, was a part of this transition after appearing on stage at E3 2015 to announce Final Fantasy VII Remake and Shenmue III, but then wasn't a part of the show a year later. That is despite helping to bring Crash Bandicoot N. Sane Trilogy to PlayStation 4. To learn more behind why Sony changed its approach, Push Square pitched the question to Adam.
Read the full article on pushsquare.com