E3: Reaction Partnerships Show PlayStation Empowering Creators And Avoiding an Acquisition War
Sony's direction.
On the eve of a Microsoft press conference, it’s hard not to be wary of the dreaded ‘a’ word if you’re a PlayStation fan: acquisitions. Oh, the dreaded acquisitions. Xbox’s well-publicised buyout of Bethesda changed everything; all bets are off when it comes to the Redmond juggernaut now, and it has the luxury of deep pockets to bankroll its whims. Sony, a much more stable organisation in 2021, is no pauper, of course – but it can’t compete with the green bills of the Team in Green.
But PlayStation, perhaps recognising it’s about to be embroiled in a content war, appears to be protecting its position with shrewd moves. When it hurriedly announced a partnership with Assassin’s Creed alumnus Jade Raymond following her hasty departure from Google Stadia, we figured it was a one-off: an opportunity seized by the PlayStation Studios hierarchy to attach one of the industry’s more recognisable names to its brand.
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