E3: Reaction E3 Is a Relic Desperately Clinging to Relevancy
Let it go.
E3 has been the event around which the video game industry revolves for nearly three decades now, but it’s time to admit it’s a relic that has long passed its sell-by date. There will be critics of this article that will point to the pandemic as justification for this year’s inept event, but such a response ignores the very real reality that the show has been in decline for several years now – lest we forget that last year’s convention was sounding like a catastrophe, before coronavirus came in and saved organisers ESA’s blushes. The cold hard reality is that it’s time to move on.
Sceptics may say that this article only exists because Sony pulled out of the show, and as a single-format website we’re writing this because we’re experiencing sour grapes. But in hindsight, the Japanese giant foresaw what we’re all coming to terms with now: the event is out of touch. Ex-PlayStation boss Shawn Layden said it best when he justified PlayStation’s decision to drop out of the 2019 iteration: “The world has changed, but E3 hasn't necessarily changed with it.”
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