E3: Martin Lewis: 'I sit and cry at the hardship caused by coronavirus'
The moneysavingexpert.com founder says he is working 14-hour days to help people through the crisis
The money guru Martin Lewis has been in tears “15 or 16 times” since the start of the pandemic lockdown as he struggles to advise families in financial crisis.
It is five years since he was given the label “the most trusted man in Britain” after a pre-EU referendum poll found that 71% of people trusted him when he talked about Europe, putting him ahead of any other public figure. Now, alongside medical and scientific experts, he has again become the man many are turning to for reassurance in a time of crisis.
Related: The Money Saving Expert: how Martin Lewis became the most trusted man in Britain
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