E3: E3 as We Know It Is Dead, E3 2020 Set to Be a 'Fan, Media, and Influencer Festival'
ESA outlines E3 rebranding.
E3 has changed a lot over the years. What started out as a relatively formal, business-oriented get-together was soon transformed into one giant, hype-fuelled advert for the industry and its biggest players. Over the last decade or so, E3 has established itself as the most important annual event in gaming, but it's no secret that the convention's influence is gradually fading away.
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