E3: E3 Wants Digital Event This Summer But It Has to Convince Publishers First
Good luck.
Hey, remember E3? It used to be the biggest annual event on the gaming calendar, before publishers (like Sony, specifically) started pulling out and hosting their own online showcases. And then the coronavirus pandemic hit and put an end to any kind of hope for a gathering of companies, press, and gamers in Los Angeles last year. In short, these are desperate times for the ESA — the organisation behind E3 — and it's clearly keen to get the ball rolling again this summer.
According to a detailed report by VGC, the ESA is pushing for an all-digital E3 2021. VGC writes: "The ESA’s intention is to hold multiple two-hour keynote sessions from games partners, an awards show, a June 14 preview night and other smaller streams from game publishers, influencers and media partners. The broadcast event would be supplemented by media previews the week before, as well as demos released on consumer platforms, according to the ESA’s proposal."
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