Disney CEO Reportedly Being Pressured to Double Down on Gaming
Bob Iger "noncommittal" about an acquisition.
It's been reported that Disney's executives are urging CEO Bob Iger to heavily invest in video games. That's according to Bloomberg, in a wider report detailing the company's current struggles.
Apparently, senior suits at the entertainment giant are pushing for Disney to acquire a major publisher in order to turn the company from a "gaming licensee to gaming giant". Publishers such as Electronic Arts and Ubisoft are mentioned, although the former would make more sense. Considering its history with Star Wars games like Star Wars Jedi: Survivor, and its in-progress development of several Marvel games, like Iron Man and Black Panther, it does seem like a shoe-in. It isn't the only publisher tackling Disney properties, though; Ubisoft is producing Star Wars Outlaws, for instance.
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