Despite Unfathomable Marketing Spend Fatal Fury Appears to Have Flopped
CEO steps down.
SNK, bankrolled by Saudi Arabia, made a play for Fatal Fury: City of the Wolves to be the biggest fighting game on the planet. It doesn’t appear to have worked.
The company added the most famous athlete on the planet, Cristiano Ronaldo, to the release’s roster; it sponsored boxing matches and got giga-influencers IShowSpeed to stream it; it even announced a record-breaking tournament prize pool.
Read the full article on pushsquare.com