Alan Wake 2 Yet to Recoup Dev Marketing Expenses as Tencent Raises Stake
Further proof of why we don't deserve nice things.
Despite the love it received from core gamers and critics alike, Remedy's recent effort, Alan Wake 2, has yet to make back its development and marketing budget. This surprising situation has plenty of contributing factors, which we first covered in December, but the reality is that sales are soft. No doubt striking while the irons are hot, Chinese multinational holding company Tencent, the largest video game company in the world, has increased its stake in the Finnish developer from 5% to 15%, securing additional shares and voting rights.
That's according to Remedy's financial statement for the first quarter of 2024, which reveals that the second entry in the storied series has sold 1.2 million copies as of February and that revenue from the game has yet to make back development and marketing costs. Last month, Remedy claimed it had recouped "most" of its investment (thanks, Wccftech), but the final number remains unknown. In addition, the Finnish developer admitted to a 22.2% decrease in revenue in its final tally for 2023.
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