Activision Boss Hints a Guitar Hero Revival Could Be on the Cards
...Possibly utilising AI.
Guitar Hero was so immensely popular that, between it and its rival Rock Band, the plastic instrument rhythm game scene collapsed, fizzling out as quickly as it took off. We haven't seen a brand new entry for about eight years. It's sort of good, because it means we don't have guitar-shaped controllers taking up space anymore. But, it's also kinda bad, because those games are awesome. Activision's CEO, Bobby Kotick, seemingly agrees, if recent comments are anything to go by.
He recently called an all-hands meeting to discuss the future of his company, which is close to being acquired by Microsoft for nearly $70 billion. The meeting goes over subjects such as Activision's journey so far, retaining company culture post-buyout, machine learning and AI, and the need to hire more writers and actors to meet player expectations.
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